It seems like a relatively easy question for any company or entrepreneur or economic development organization. Often, however, when the leadership team or C-level executive or junior member of the organization is asked or presented with this question the result is an awkward pause or improvised response. It doesn’t need to be. Think in advance, be prepared and represent the mission as accurately and succinctly as possible. What do you do?
One obvious positive outcome of being able to respond to this inquiry is that it demonstrates that you have put in the time and figured it out. This will inspire confidence. Too often, the answer to this question starts to shift as our organization becomes distracted by less important opportunities or we really don’t know what our mission happens to be. If you are struggling with strategy or purpose or stuck on that metaphorical hamster wheel without true direction or traction address it now. The sooner the better.
An accurate and succinct response will also, by definition, eliminate all the things that you don’t do. Again, this seems straightforward, but there is real value in proactively managing the world’s expectations around what you don’t do. Not only does this bring focus to the team but it also develops focus for all of your external partners, customers, service providers, etc. Your brand will grow to represent specific trusted dynamics. Your team will not be easily distracted and your success will be easier to manage and measure.
Knowing the answer will also align resources within your own effort or that of the organization. Whether they are human, financial, intellectual, or physical, assets require purpose. The greater the degree of purpose, the more likely that success will follow.
So, if you are struggling with the question of “What do you do?” or you are in the process of bringing definition to what may be an economic opportunity come see us in Middlebury, Vermont. We have the experience, the skills and the vision to help.