So often, young businesses and entrepreneurs only focus on the top 20% – that part of the iceberg that is visible above the water. Sometimes, it’s a focus on what the product looks like as opposed to what the benefits of the product or service are. Sometimes it’s a focus on the various options around social media without focusing on the actual development of a brand or message. At other times, the 20% represents impressive downtown class-A office space without regard for a proven business model and actual customers.
So, as your business comes into focus or as you start to diversify your offerings to address an additional market opportunity put in the work around that part of the iceberg that does not rise out of the water. Without a strong foundation the 20% part will be short lived.
Here in Middlebury, Vermont, we have seen a lot of icebergs and we have the expertise to help you craft a really strong 80%. Contact us to learn about the advantages of joining our community and participating in our economic future. This place is good for your business, good for your family and good for your future.