In the world of technology and innovation-based economic development a specific conversation almost always pops up around value and commercialization potential. Inevitably, the individual innovator or her team needs to make a decision around roadmapping their technology. The basic issue that needs to be resolved is,”Where are we going/ What are we going to do with this?” Is it (1) a market pull or (2) a technology push?
If the innovation is being crafted for a specific — i.e., already identified — market, then we refer to that as a pull. The focus is on reaching a goal. There is a specific market/customer profile already in mind. The dynamic and planning are all customer driven – assuming a product and market opportunity. It is very convergent.
Alternatively, the more common dynamic inherent in commercialization strategy development is what is referred to as a technology push. The primary question that needs to be addressed is something like, “What opportunities are out there/could arise?” The focus is on the specific technology and the wide spectrum of benefits that it might provide. The conversation is often open-ended such that the perfect opportunity is often “right around the corner.” It is very divergent in nature.
If you have an innovative technology and are trying to take the next step forward, contact us here in Middlebury, Vermont. We understand the process of bringing an idea to the market and we have the tools that will allow you to find efficiency in the process. Middlebury is a great place for your prospective business, for your family and for your future.