The crystal ball, the magic spell and time travel have thus far not panned out for most of us. As companies build business models and develop value propositions they too are looking into the future and trying to estimate how customers, suppliers, partners and investors are all going to behave. The problem of course, is that it is impossible to actually predict the future. We might make an educated guess based on percentages and those statistics might be derived from trustworthy data and we might be right, but we are still unable to remove all chance of the unexpected. At the end of the day we will always be unable to predict our external future.
The solution is to plan. The solution is to predict what you and the team are going to do – predict your internal future. Every C-level executive has the responsibility to plan for various outcomes. Only when a leader or her team can actually entertain a range of possible outcomes and develop a specific plan of action around each outcome is she close to predicting the future. If there is an event on the horizon around going to market or launching a campaign or reacting to a competitor or the marketplace step one is to think strategically around all the potential outcomes. Then narrow the list to the number of probable or possible outcomes. The next step should be something like: “If this happens, we are going to do x, y, and z. If that happens, we are going to do this.” We might call the resultant action a “pivot” or a “shift” but it doesn’t really matter. The actual value lies in being prepared.
So, if you and your team are looking at the horizon and facing a series of business-related events consider contacting us here in Middlebury, Vermont. We have the skills and experience to help you navigate the ever changing world around your technology or innovation and around your business. We have a community rich in intellectual capital and appreciative of the work required to plan for the future.